Tell them the truth
Tell them that You do a job that makes you happy, that gives you security. Soon they will want to know more, so they will continue to ask you about your work. Then tell them what you're doing and why you're satisfied with the work.Tell them about the benefits of SFI business.
Tell them about how SFI motivate employees, tell them about the w3
Then they will want to do the same as you.
