I first take out a Wave3 card and explain them that this is my business card to promote TripleClicks. I then tell them that TripleClicks is our mega store where you can shop for items that you usually buy at other online shopping stores but for less the retail price. Then I will tell them it is the place where you can bid on penny auctions. Inform them on how they can become an ECA by listing their own products at TripleClicks. Tell them that this is your store in your business.
