I really love when folk ask me about my TripleClicks signage in my window. The more I hear them ask, the easier it is for me to simply let them know that my company has a store and sells items from it. I quickly then, move the conversation to PriceBenders - which by the way, I believe is a wonderful program.
PriceBenders affords them the opportunity to get some great, pricey items for more than 90% off. Unbelievable!