Firstly, you dont have to exaggerate in your advertisements how SFI works. If you do so, you end up giving your affililiate a different perception about SFI. You must emphasise on the fact the they(Affiliates) must read the (i)Start (ii)SFI basics and (iii)SFI launchpad tabs. After they have read that they will know how to operate. The launch pad for instance has links to various articles which can be of great benefit to your affiliate.