Because business owners are swamped with mail offering a good deal, or wanting them to buy or do something, I'm afraid that the ECA postcards that are mailed or handed to a prospective ECA are just discarded without being given any attention.
The cards are much more useful if the prospective ECA is interviewed and told about the ECA program, what it can do for him and the economy of the area and then given the ECA brochure at that time. Go over the brochure with him so he sees each page and will be familiar with the material when he sees it again. He is less likely to throw the brochure away after seeing it, or the ensuing cards.
Then a few days later, send him the ECA postcard with a little personal note in it. Wait a couple of weeks and send another card with another note on it. And follow that up with another visit or phone call.
This method is excellent for turning a vacation into a working vacation with follow ups from home.
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Because business owners are swamped with mail offering a good deal, or wanting them to buy or do something, I'm afraid that the ECA postcards that are mailed or handed to a prospective ECA are just discarded without being given any attention.
The cards are much more useful if the prospective ECA is interviewed and told about the ECA program, what it can do for him and the economy of the area and then given the ECA brochure at that time. Go over the brochure with him so he sees each page ...more
