You need a healthy referral base and customers that trust you and they will buy without asking twice. When I owned my Ford dealership 67% was repeat customers and word of mouth. Honestly the easiest sales and biggest moneymakers cause they trusted you and knew no better. People do not like change and keeping your promotions and selling tactics the same keeps the customer comfortable. Humans are creatures of habit and routine, pull them out of that comfort level and you could lose them forever. Word of mouth goes much further than bottom line. Never abandon a good referral. It will only cost you built in profit and the need to market to new unknown people that everyone has marketed to over and over again. Why? Cause they don't buy. They don't trust anyone. Keep it simple and don't fix it unless it's broken. If your method is selling over and over again and your life is sustainable at those margins, really why change. Take anything in life if the results are better than average or to the extreme life changing, how many people or species for that matter change their daily routine. Simple sells, routine sells, change makes you sound like a fly by the seat of your pants person that can't settle and for the main thing tells his existing customers, I want a different kind of person. Not good. This company for the short time I've been here I can tell has a particular type of buyer and to vary can be deadly to your business. My advice ride what's working til the wheels fall off. Then regroup.
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You need a healthy referral base and customers that trust you and they will buy without asking twice. When I owned my Ford dealership 67% was repeat customers and word of mouth. Honestly the easiest sales and biggest moneymakers cause they trusted you and knew no better. People do not like change and keeping your promotions and selling tactics the same keeps the customer comfortable. Humans are creatures of habit and routine, pull them out of that comfort level and you could lose them forever. Word ...more
