We need to explain to them that it is the way they can understand their business better.
To be able to run a business one must be able to explain what products they sell and to do that let them first be their own customer.
Explain to them that every, if not all business require capital to start. even if it mean a few cents, will make a big difference for example by just buying 1TCredit for a merely $1.89 you can score 5MRP plus 102 VP.