When you look at this question you first feel "what a trivial question to ask". But then it gets interesting when you start thinking about it.
To me TripleClicks is a platform provided to reach to potential customer at large. IT is simple, affordable, technologically advanced and most importantly provides a ready network of like minded individuals whom you can connect with and potentially expand your business.
To answer the question what's best to sell in TripleClicks. That's answered partially. Treat TripleClicks as a platform rather than a product in itself. What you would want to sell is completely up-to you. It's a platform where you may have people from various social strata - Rich, poor, not so poor. The key is a monster of a market out there. Depending upon your investment capability and the products you are interested in selling you can list it in TripleClicks. Keep in mind that the key is the potential of TC. You have a E-comm site which already has a huge member base and most importantly growing.
To summarize here is how I would look at it:
1. Decide on the quantum of investment.
2. Decide on the segment you would want to target
3. Product targeting the segment.
4. Think of a promotion strategy
5. Have a clearly laid out exit strategy in case of things don't work out.
6. Constantly monitor your budget Vs actual.
While I have mentioned stratification for better focus on the segments it would not be wrong to say you can sell anything here from "Pin to an Elephant"
Happy selling and wish you all success.
Warm Regards,
" Plan the work & Work the Plan"
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When you look at this question you first feel "what a trivial question to ask". But then it gets interesting when you start thinking about it.
To me TripleClicks is a platform provided to reach to potential customer at large. IT is simple, affordable, technologically advanced and most importantly provides a ready network of like minded individuals whom you can connect with and potentially expand your business.
To answer the question what's best to sell in TripleClicks.
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