They are around you. your family, friends; these may seem to be near you but they are the hardest to convince and at the same time easy to come on board. Because they are always around you, they know you inside and out. Actually they see how you change with time so it becomes up to you to show them that there is some thing from SFI. With some people seeing is believing and if they see for themselves, the chain begins.A chain where friends tell friends and so on.