There are many good methods for distributing Gift Cards. SFI has listed many ways in the materials on Gift Cards. Some methods are much better than others. For example, if you give a stack of cards to a restaurant owner and ask that he give them out to good customers, you have no control over who gets your card nor do you have any contact information about that person. It's probably a dead end.
But if you know the person or have contact information about the person, you can do a FOLLOW-UP contact before and/or after he redeems the Gift Card. Most sales take more than one contact and this surely is a sale. Your follow-up can be in person, by phone, email, or letter depending on what information you have.
People like free things, but they are also leery of the gimmicks. You must assure them that this is a real business and that they might benefit from looking at the web-site. No strings attached. After you see that the card has been redeemed you can ask what he thinks of the site and if he has any questions. You can ask him how he might most benefit from it and maybe even go so far as to mention the further advantage of joining SFI.
And leave your contact information with him in case he later wants more information.
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There are many good methods for distributing Gift Cards. SFI has listed many ways in the materials on Gift Cards. Some methods are much better than others. For example, if you give a stack of cards to a restaurant owner and ask that he give them out to good customers, you have no control over who gets your card nor do you have any contact information about that person. It's probably a dead end.
But if you know the person or have contact information about the person, you can do a FOLLOW-UP ...more
