First you tell your prospects that it is not a networking business. It is a E-Commerce business.A tons of prospects are not important ,only twelve Affilate are make you a great success.Briefly explain the Basic of SFI.If he say that he is not interest in SFI because they do not know many people.In that case do not try to force him, just make him as your ECA customer.Try to collect referral name list from him.