First of all tell them that it is free there is no joining fee.Tell them this is not an "overnight get rich quick scheme" but with hard work,determination and following the training given here at SFI the can have a second income for a lifetime.Also tell them it has six different income levels that can be utilized.Can also tell them that the company has been in existence for over ten years now and the benefits of being a tripleclicks member where the can buy products at a discount!