I believe the best way to associate SFI/TripleClicks with your blog is indirectly. For instance in my case, I blog about network and social media marketing but my blog layout is full of SFI and TripleClicks banners, widgets and links. One could also blog about shopping, home businesses, e-commerce or any other related subject. Just offer your readers "value content" so they will follow your blog and in time take a look at SFI and TripleClicks.