From your question i see you are into marketing, you have so many leads and you want them to partake in SFI without them loosing interest. Well i will say do it with wisdom.
First of all try and find out how they are doing with previous deals you have made them to join or purchase through you. Now if they are doing well you will have almost no problem telling them about SFI and please do not push it let them be they one to do so, let them show interest or you will lost them.
Then for those who are not doing well, to get them to join you at SFI is to prove through your self that SFI truly works. Either through your purchases at TripleClick stor or may be showing them prices you won through pricebender auctions.
Seeing this will make them ask you questions about SFI without you even having to meet them.
Also you can do this by getting your TripleClicks MasterCard it act as a great tool to promoting SFI to your warm and cold markets.
In all just be a walking prove of SFI and you don't need to worry so much about re-approaching both your warm and cold markets, people tend to believe more in what they can see then just using words to explain. A picture says a thousand words.
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From your question i see you are into marketing, you have so many leads and you want them to partake in SFI without them loosing interest. Well i will say do it with wisdom.
First of all try and find out how they are doing with previous deals you have made them to join or purchase through you. Now if they are doing well you will have almost no problem telling them about SFI and please do not push it let them be they one to do so, let them show interest or you will lost them.