I have been struggling with this issue myself since starting just over two months ago. I have just begun to glean results from my efforts. Here's what I do:
I have a general PSA/CSA mailer that I send out everytime I come across something useful that I have just discovered. It may be an advertising technique or a new product that I believe will generate sales. This goes out to everyone. I believe that this is also useful in generating interest in the dormant members as they may have been struggling with the same topics I am writing to them about.
Regarding the CSAs who have very little or zero VersaPoints, I send them mail once a week. What I do is look at their VP ledger to see if I can identify areas they may be struggling with and offer them advice on how to get these points. I also check their goals and see if I can rekindle their interest in achieving them through SFI and TripleClicks.
Finally, I have just started up a free ad co-op for those who are active but are struggling to get new sign-ups. I make sure that I include dormant members in my Mails regarding any developments in this so that they are aware that there is help here if they apply themselves.
I hope this has been helpful to you, Juliet. Good luck in your endeavours!
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Hi Juliet,
I have been struggling with this issue myself since starting just over two months ago. I have just begun to glean results from my efforts. Here's what I do:
I have a general PSA/CSA mailer that I send out everytime I come across something useful that I have just discovered. It may be an advertising technique or a new product that I believe will generate sales. This goes out to everyone. I believe that this is also useful in generating interest in the dormant members ...more
