Best is the short and straight to the point sentence like ; Free start no obligation ever! or secure income from your home start free start now! I use also old fashion sentences like make money with us half mil.members do! etc. All this have one reason to catch the interest of potential new members.Now is very easy to set up any advertising hard is to actually have success.Best way is to leave to pro. it is expensive but you will have 100% investment back plus more.