Affiliate since: 05/15/2011, Power Rank: 471 | Read Masood's 97 other Ask SC answers

There are many benefits. Some are as follows:

1. Turn anonymous website visitors into subscribers.
2. Build relationship with subscribers.
3. Promote your products or services to niche targeted subscribers.
4. Set up a series of automated follow-up email campaigns.
5. Generate repeat sales.
6. Lead subscribers to you blog or website.
7. Measurable results.
8. Ensure good email deliverability.
9. Brand yourself with HTML emails.
10. Duplication.
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