If I were to approach someone and only offer one sentence to let them know about SFI I would tell them "This is not a get rich quick scheme but a real opportunity that gives me the potential to earn a steady income as long as I'm willing to work for it." I don't want people to get the wrong idea by thinking they will make millions right away and it also helps to find out who is serious about trying to "earn" their income and not expect it to be handed to them on a silver platter.