Any contest may work, depending on your group. If most of your people never log in, then design your contest to benefit your EA2's and above, those who continue logging in. All of them need new sign-ups to grow and earn commissions.
Maybe you could run a preliminary contest to determine potential interest in contest participation, awarding TCredits to all who respond. When you've collected the preliminary information, then you can set up a contest designed around their responses.
Remember, you can offer the moon, but if there is no potential interest, you'll be wasting your time.
I once ran a contest for new people, giving away the farm in the process. Guess what? Absolutely no one was interested, did not get anyone to qualify, so I shut it down after the end of the first month. Disappointed? Yes, so I haven't tried one since.
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Any contest may work, depending on your group. If most of your people never log in, then design your contest to benefit your EA2's and above, those who continue logging in. All of them need new sign-ups to grow and earn commissions.
Maybe you could run a preliminary contest to determine potential interest in contest participation, awarding TCredits to all who respond. When you've collected the preliminary information, then you can set up a contest designed around their responses.