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I have heard about Team Leaders with groups numbering in the tens of thousands! What do they do differently to build such a huge downline?

5117 votes

David Lawrence, Aff (Kentucky, US) 1/16/2014 8:56 pm

Affiliate since: 12/27/2013, Power Rank: 330
Short answer about what they are doing? Lots of "cold-calling strategies." Sure, there is nothing inherently wrong in having hundreds of personally sponsored affiliates on your team, but the key that those with a huge downline often miss is that the strategies used in getting "tens of thousands" in their downline lack one essential attribute – Duplication. The fact is, you don't need to sponsor tons of affiliates to be successful. Rather, you simply need to sponsor a handful
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How do you learn to write effective ads if you have never written any ads before?

4480 votes

David Lawrence, Aff (Kentucky, US) 6/12/2014 10:22 am

Affiliate since: 12/27/2013, Power Rank: 330
Great headlines grab readers' attention. Be a bit creative with the headline. Your goal is to get the reader to read the rest of the classified advertisement. Target your audience! For example, a headline could read, "WILL TRADE HORSE FOR HUSBAND." That headline would at least make most readers want to read further to find out what on Earth the writer was thinking. Reading further, they would discover that a woman is willing to trade a $1,200 horse to someone who will paint her home.

You
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Should I encourage or discourage my PSAs who want to become Team Leaders right away?

4283 votes

David Lawrence, Aff (Kentucky, US) 9/23/2014 3:22 pm

Affiliate since: 12/27/2013, Power Rank: 330
By all means...ENCOURAGE! Yes, there are going to be disappointments and setbacks when goals are not achieved, but we will never achieve without goals. We must "aim" at a target, and set out to "hit" that target. If a PSA wants to aim at being team leader, do all that you can to encourage. SFI provides all the tools and knowledge necessary for a PSA to hit the target of Team Leader. As their sponsor, you must help guide and instruct. SFI provides all the resources for you
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Should I buy PSAs or learn how to sponsor them myself?

3341 votes

David Lawrence, Aff (Kentucky, US) 1/29/2014 2:08 pm

Affiliate since: 12/27/2013, Power Rank: 330
Although buying PSA’s will give you a boost in your affiliates count, I think doing the “legwork” yourself will give you better quality affiliates for the simple reason, you have an “offline” connection with them. Because of this, it will be easier to mentor him/her as you spend time on duplication. The great thing about SFI is that SFI has all the tools available for sponsoring affiliates either way!
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