Affiliate since: 09/10/2013, Power Rank: 99999999

The Ultimate Guide to Startup Marketing
Starting a business is exhilarating. Unfortunately, the “build it and they will come” theory doesn’t hold much weight and those overnight success stories you hear about are often the result of behind the scenes years of hard work. Simply put, startup marketing is a unique challenge often times because of the limited resources, whether it’s time, money or talent.
You have to be sure every effort, no matter how small, is well-planned and flawlessly executed. And to make it even more difficult, the traditional marketing strategies don’t always work.
Startup marketing is a whole different science. How so? The secret is properly combining the right channels: Content Marketing and PR.
So, starting from the beginning, here’s the complete Startup Marketing Manual.
Foundation
Before you start laying bricks, you need a solid foundation. A successful startup marketing strategy follows that same principle. Before you jump into marketing your startup, make sure you have the following bases covered.
1. Choosing a Market
It’s easy for startup founders to believe the whole world will love their products. After all, founders eat, sleep and breathe their products. The reality is that only a small portion of the population is interested in your product.
If you try to market your startup to everyone, you waste both time and money. The key is to identify a niche target market and go after market share aggressively.
How do you choose a market? There are four main factors to consider:
1. Market Size – Are you targeting a regional demographic? Male? Children? Know exactly how many potential customers are in your target market.
2. Market Wealth – Does this market have the money to spend on your product?
3. Market Competition – Is the market saturated? As in, are their many competitors?
4. Value Proposition

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The Ultimate Guide to Startup Marketing
Starting a business is exhilarating. Unfortunately, the “build it and they will come” theory doesn’t hold much weight and those overnight success stories you hear about are often the result of behind the scenes years of hard work. Simply put, startup marketing is a unique challenge often times because of the limited resources, whether it’s time, money or talent.
You have to be sure every effort, no matter how small, is well-planned and flawlessly
...more

Affiliate since: 09/10/2013, Power Rank: 99999999

To know how to best develop future leaders, learning executives must first work on their own leadership skills. Here are 10 traits every leader must have.

As learning executives search for development opportunities for their company’s future leaders, it may be prudent to first step back to ascertain what current leaders lack.

For example, research by the Center for Hispanic Leadership in March found that 65 percent of leaders director level and below are unqualified. The study said they lack people skills, self-awareness, team-building skills, coaching aptitude, trustworthiness, critical thinking, problem-solving acumen, patience, communication skills and, perhaps most importantly, executive presence.

How do learning leaders move the needle and create more effective leaders? By being effective leaders themselves — even if it means making tough decisions.

But having solid decision-making abilities is only part of what makes successful leaders. They must also be masterful at deciphering business patterns, mitigating hardships, finding unexpected opportunities in dire situations and serving the people they lead.

Here are the 10 things learning leaders can do to become more effective leaders:

Make Decisions

Successful leaders are expert decision-makers. They can help foster discussion to enable employees to come to a strategic conclusion but will also step in to make the tough calls if needed. They understand the importance of remaining focused to sustain momentum, make things happen and steer clear of landmines that will derail them on their road to success.

Manage Issues Head-On

Successful leaders grab the bull by the horns and get right down to the nitty-gritty to figure out the core of the issue at hand. They don’t put it off; instead, they thrive on last-minute, high-pressured situations.

Push People to Think Beyond the Obvious

Successful leaders know their team’s strengths and weaknesses. They know how to challenge those areas that need the most development. Above all, they encourage colleagues to reach beyond the obvious solutions.

Be a Great Teacher

Even though successful leaders are great students, they are also great teachers. They keep their employees on their toes with knowledge about industry trends, statistics and the economy. Successful leaders never stop teaching because they are so self-motivated to learn themselves. They take the time to mentor their employees and even sponsor those who have proven they are ready and determined to advance.

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To know how to best develop future leaders, learning executives must first work on their own leadership skills. Here are 10 traits every leader must have.

As learning executives search for development opportunities for their company’s future leaders, it may be prudent to first step back to ascertain what current leaders lack.

For example, research by the Center for Hispanic Leadership in March found that 65 percent of leaders director level and below are unqualified. The study
...more

Affiliate since: 09/10/2013, Power Rank: 99999999

We all have only 24 hours in a day, 7 days in a week... yadda, yadda, yadda. Here's a no-nonsense guide to time management - the process that will help you to keep balance even when you are extremely busy (which is probably most of the time) - along with a concise tips section to show you how to make a more effective schedule (who has time to read an entire article?).
What is time management?
Time management is a fairly straightforward concept. It's the process of arranging and controlling how you spend your time in or out of work.
Why is it necessary?
By controlling your time you can cut out non-essential activities and achieve more, thus enhancing your career and getting more out of life.
It can also make your job more enjoyable and rewarding, as time management teaches you to be more productive and to say no to impossible workloads.
Time management is a highly important matter for most professionals as demands are placed upon any hard-working person with responsibility - demands that strain one's diary and one's character. If you are sometimes too busy, if you have deadlines that are impossible to meet, if you are disorganized and just can't seem to find the time to sort out your inbox, then time management can help you.
How to manage your time
Start by recording how you spend your time currently. Simply use a planner or diary to note down your activities throughout the day in order to monitor where your time is going. At the end of the week, set aside some time to review your schedule. Now, how much time was wasted? This is where you need to be strict. Consciously cutting out unproductive conversations, numerous tea/coffee breaks, or any of the other littl

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We all have only 24 hours in a day, 7 days in a week... yadda, yadda, yadda. Here's a no-nonsense guide to time management - the process that will help you to keep balance even when you are extremely busy (which is probably most of the time) - along with a concise tips section to show you how to make a more effective schedule (who has time to read an entire article?).
What is time management?
Time management is a fairly straightforward concept. It's the process of arranging and controlling
...more