Affiliate since: 05/03/2002, Power Rank: 436

When creating SFI ads, avoid the following mistakes for your next ad campaign:

- Focusing on features rather than benefits. We have heard the saying: “Features tell but benefits sell”. The potential benefits of an SFI affiliate are what motivate people to join. You can include features in your ad but emphasize on the benefits.

- Avoid unsubstantiated claims: Advertisers often claim to have what the customer wants, such as “highest quality at the lowest price,” but fail to offer any evidence. An unsubstantiated claim is nothing more than a cliché the prospect is tired of hearing. You must prove what you say in every ad. Do your ads give the prospect new information? Do they provide a new perspective? If not, prepare to be disappointed with the results.

- Avoid unlawful advertising.
In North America, advertising is regulated by both federal and state law. Under the law, your ad is unlawful if it tends to mislead or deceive. Your intentions don't matter. If your ad is deceptive, you'll face legal problems even if you have the best intentions in the world. In addition, if your ad contains a false statement, you have violated the law. The fact that you didn't know the information was false is irrelevant.

Finally rather than worrying about what to avoid in creating your SFI ads, why not go to SFI Marketing Center and unleashed the potential of each marketing aids in your ad campaign and see how your SFI business gets propelled.

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When creating SFI ads, avoid the following mistakes for your next ad campaign:

- Focusing on features rather than benefits. We have heard the saying: “Features tell but benefits sell”. The potential benefits of an SFI affiliate are what motivate people to join. You can include features in your ad but emphasize on the benefits.

- Avoid unsubstantiated claims: Advertisers often claim to have what the customer wants, such as “highest quality at the lowest price,” but fail
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Affiliate since: 05/03/2002, Power Rank: 436

Making your SFI ads above all competing business opportunities will require your understanding about your competitors.

You need to find out the following information about your competitors to make your SFI ads on top:

- Which are the top performing ads in home-based business opportunities?

- How long the ads have been running?

- What is their average ranking and the advertiser’s impression share (a metric of how often their ads appear in the rankings)?

- What does it tell you when the competitors’ ads have been running for a long time?

The ads which have been running for a long time are most likely have high rankings, and a high impression share in highly competitive markets and they’re performing very well.

Consider the TripleClicks E-Card “Explore The Earthiverse”:

TripleClicks™
Quick ? Simple ? Easy

Explore The Earthiverse™

100,000 + items, 100’s of new items added weekly

Save BIG on our exclusive “Deal of the Day” specials

24-hour Pricebenders™ Penny Auctions

Closeouts, plus new and used bargains

Collectables and one-of-a-kinds from around the world

Sell your own unwanted items for cash

Retailers: List your products on TripleClicks

This is a great ad to start with because it includes so many factors you’ll see in top performing ads including the following features:

The use of numbers – You’ll see numbers a lot in successful AdWords ads. They make the ads stand out visually by breaking up blocks of words/letters. They also add some specificity to the ads, in this case the 100’s of new items added daily, shoppers save big on exclusive “Deal of the Day”. This lets people know exactly what they’re getting and, especially when you include closeouts, plus new and used bargains and so on. This ad is very attractive to business opportunity seekers and online shoppers as well.

The use of ASCII characters – This ad has a greater variety of ASCII characters – the plus sign (+), trademark (TM) and apostrophe sign (‘). As with numbers, ASCII characters make the ads stand out from the competition and draw more eyeballs to it than a block of words/letters.

A great offer – This ad makes a compelling offer to bidder aficionados: 24-hour Pricebenders Penny Auctions. This great offer is very effective in regards to factors that make websites convert visitors to sign-ups.

A call to action – Let people know what they’re supposed to do. In this case, “Sell your own unwanted items for cash and Retailers: List your products on TripleClicks”.
A benefit – In this case, the benefits of over 100,000 items and more added weekly to choose from, saving big on exclusive deals, closeouts and so on.

To summarize, ads that have been running for a long time in highly competitive markets contain the following key elements that make them successful:

- Use Numbers

- Use ASCII characters

- Focus on benefits

- Offer proof/credibility

- Use quotes

- Ask a question

- Make an irresistible offer and

- Include a call to action

When you’re coming up with your ads, look at what the competition is doing and make sure your ads are unique.

One more thing, all ads that are successful, will undergo extensive testing on the part of the businesses. Testing your ad copy and testing your landing pages is the single most important factor in developing a winning ad.

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Making your SFI ads above all competing business opportunities will require your understanding about your competitors.

You need to find out the following information about your competitors to make your SFI ads on top:

- Which are the top performing ads in home-based business opportunities?

- How long the ads have been running?

- What is their average ranking and the advertiser’s impression share (a metric of how often their ads appear in the rankings)?

-
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Affiliate since: 05/03/2002, Power Rank: 436

Skype and YouTube are very powerful tools in generating publicity, buzz and awareness of any business including SFI and TripleClicks.

Here are ways to use them effectively to grow your SFI and TripleClicks business:

- Create a YouTube Channel and leverage proven video marketing tactics, like "how-to" style video content and response videos to improve search visibility and potentially drive leads. Example: How to earn multiple income streams (SFI) or how to win a bid (TripleClicks Pricebenders Auction).

- Do individual video interviews on news-makers in your niche via Skype. Post them on YouTube, embed the YouTube code on your site, transcribe the video with a cheap tool about transcription (software services), and then post the transcribed content on your blog for search engines to grab. Transcribing is the process of catching difficult words from the video interview to produce clear rocking transcripts.

- If you can afford with your budget, you can search for services that offers Skype Interview Videos about your business SFI and TripleClicks. This will allow you to video broadcast in promoting SFI and TripleClicks through trust-building interview shows, like BBC or CNN style. How it works: You’ll get a 30 minute interview using Skype leading to creation of an instant promotional video about SFI and TripleClicks that you can post on your personal website, blog and on YouTube. You can also use it as a squeeze video on a landing page to capture leads. This service also includes in assisting with the interview scripting, camera setup and help you promote the video broadcast to over 300 Internet blogs, lists, PR feeds, Wordpress and microblogs.

With these marketing ideas above, you can put into use the powerful combination of Skype and YouTube to promote your SFI/TripleClicks business.

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Skype and YouTube are very powerful tools in generating publicity, buzz and awareness of any business including SFI and TripleClicks.

Here are ways to use them effectively to grow your SFI and TripleClicks business:

- Create a YouTube Channel and leverage proven video marketing tactics, like "how-to" style video content and response videos to improve search visibility and potentially drive leads. Example: How to earn multiple income streams (SFI) or how to win a
...more

Affiliate since: 05/03/2002, Power Rank: 436

The key to coming up with ways to advertise to your target market is conducting thorough research about the types of people who can benefit the most from what you're offering.

In order to reach a specific target group, you will need to take into consideration the following points in your advertising strategy:

- Define your target market

It’s important to understand that your offer of online home-based business opportunity has a target audience that can be defined. As a network marketer, your primary goal is to find ways to identify who these people are so that you can create marketing campaigns that speak to them directly.

This might sound pretty obvious, but too often most network marketers assume that what they offer the world has universal appeal and that their target audience is “everybody”! As much as we would all like to believe that, it’s never true and can get in the way of creating effective marketing campaigns that do talk to the right people.

- Identify your target prospects depending on what criteria you intend to use

An audience can be sorted any number of ways based on an almost infinite number of criteria. But your audience is unique to your brands, so you’re going to want to identify the factors that can be used to create a better connection between their potential needs and what your SFI business offers.

For starters, are there some demographic points that you can use such as age, gender or geography to begin to refine who the best prospects are for your business opportunity offer? How about criteria that matches a prospect’s beliefs, opinions, attitudes or intentions with your marketing message?

The goal of this step is to eliminate the people for whom an offer won't be relevant or important. With these people out of the mix, you can now focus your marketing messages to reach the remaining people who are most apt to be interested and willing to take some sort of action when they come in contact with your marketing message.

- Identify the best channels to communicate with your prospects

What’s the best way to reach your target audience? There is no 100 percent right answers on the best channels you can use to reach a target audience. For example you can start in your local area to search for local audience instead of going to run a nationwide online search campaign to reach your target audience. Try using an ad in your local directory or even a small local newspaper first before going on to a larger scale.

You also need to find out about how your target audience gets information. What channels do they use? Sources may include television commercials, friends and family, social networks, magazines, blogs, forums or consumer review websites. You can request media kits or rate cards to see how closely related your target market is to the markets of media you're considering to advertise with.

You want to make sure that when your target prospects are learning about the world around them that your messages are part of that information stream.

- Measure your campaign results to determine if you have targeted the right people!

You have defined your target audience, now it’s time to find out if you’re on the right path.

It’s not uncommon for network marketers to identify an audience they want to reach only to discover once the campaign starts running that a very different group of people respond to their marketing materials. Depending on the types of marketing channels you have selected, the feedback will tell you some very important facts.

The bottom line is, don’t assume that just because you have identified an audience and then determined the best criteria to select and reach that audience that your work is done. Every campaign you’ll run will teach you how to do a better job in the future. However, you need to be open to that feedback and be willing to continually tweak that information to optimize your future campaigns resulting in more and more effective results. There are always improvements to be done on every aspects of your marketing campaign as the marketing world changes rapidly.

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The key to coming up with ways to advertise to your target market is conducting thorough research about the types of people who can benefit the most from what you're offering.

In order to reach a specific target group, you will need to take into consideration the following points in your advertising strategy:

- Define your target market

It’s important to understand that your offer of online home-based business opportunity has a target audience that can be defined.
...more

Affiliate since: 05/03/2002, Power Rank: 436

The JMT Gateway is a new marketing tool in generating leads for your SFI business.

If you’re planning to launch your marketing campaign, try to integrate your JMT Gateway for a period of time and analyze the results, so that you can make the necessary adjustments.

Here are some creative ways of using the new JMT Gateway:

1. Submit a press release.
You can submit a press release with your JMT Gateway in hyperlink about SFI/TripleClicks latest facts and figures. There are press release sources offering free service online.

2. Look for a niche social media site that pertains to your exact online home based business and participate. Be helpful, provide relevant and useful information, and your word of mouth advertising will grow from that engagement. Include your new JMT Gateway for “Call to Action”.

3. Set up a joint benefit with local businesses in your niche. Be sure to answer the question "Will my user find this information beneficial as they shop and purchase?" every time you link to a resource, or request a link or listing on another site.

4. Comment and offer original, well thought out, sensible information, opinion and help on blogs that are relevant to your website's topic and be sure to leave your new JMT Gateway. Even if a no-follow tag is attached, you could gain a bit of traffic and some credibility as an authority on the subject matter. This is not blog comment spamming, this is engaging in a conversation relevant to your website's topic.

5. If you’re a blogger, you can insert a link of your new JMT Gateway.

6. Open an account at Flickr to share your photos. Get a profile, write descriptions and link to your new JMT Gateway.

7. Build a Facebook Page and work to engage those that are interested in your SFI business. Create groups, events, and photo albums. Link to your Facebook profile from your blog site (containing your new JMT Gateway) and allow visitors/prospects to your blog site to like and share your content.

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The JMT Gateway is a new marketing tool in generating leads for your SFI business.

If you’re planning to launch your marketing campaign, try to integrate your JMT Gateway for a period of time and analyze the results, so that you can make the necessary adjustments.

Here are some creative ways of using the new JMT Gateway:

1. Submit a press release.
You can submit a press release with your JMT Gateway in hyperlink about SFI/TripleClicks latest facts and figures.
...more

Affiliate since: 05/03/2002, Power Rank: 436

The choice of presenting SFI between a brief overview and more lengthy detailed information before your prospects will depend on the situation.
If a prospect is inquiring about your SFI flyer advertisement posted in your community billboard, how would you respond?

When to provide prospects with only a brief overview about SFI?

- Depending on the situation, you can tell when a prospect is just curious or very much interested or serious in looking for home-based business opportunity. Their body language, facial expression, etc will tell you if prospects are in a hurry and just want to find out what you’re offering. In this case you can present “SFI ByThe Numbers” briefly.

With the following facts, your prospects might be attracted and become more interested:

17th successful year for SFI (30th for SFI's parent company)

1.7 million Affiliates (29,694 new added last week)

3.5 million TripleClicks members

90,312 commissionable products (880 new added last week)

3,981 E-Commerce Affiliates (in 149 countries)

115 LocalPay Merchants (in 29 countries)

Millions - Commissions paid out to our affiliates (in US Dollars)

- If you’re prospects become more interested, this is the time where you can do detailed presentation about your SFI business opportunity. Don’t be pushy when you get the chance of presenting your SFI business opportunity before your prospects, instead be courteous and arrange an appointment at your prospects convenience.

For the detailed presentation of your SFI business opportunity, you should include the following:

- SFI BASICS

This will explain simply and clearly how SFI works.

- Can participate free for as long as you want, with no obligation

- Your own personalized Website provided free (with free maintenance), etc.

- SFI Compensation Plan

Just explain the simple concept of SFI Compensation plan in clear and easy-to-understand language.

- The Benefits Chart

Explain to your prospects the payouts and perks of the different level of ranks, ranging from affiliate to DTL.

By knowing when to present your SFI business opportunity in the right time and in the right place, you’ll have higher chances of converting your prospects into sign ups.


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The choice of presenting SFI between a brief overview and more lengthy detailed information before your prospects will depend on the situation.
If a prospect is inquiring about your SFI flyer advertisement posted in your community billboard, how would you respond?

When to provide prospects with only a brief overview about SFI?

- Depending on the situation, you can tell when a prospect is just curious or very much interested or serious in looking for home-based business
...more

Affiliate since: 05/03/2002, Power Rank: 436

In prospecting someone to join a business organization like SFI both initial contact and follow-up are important actions. You cannot eliminate one from the other.

Comparing them or rating them which one is important and therefore give emphasis on one of them makes no sense. I would rather look at them as important stages for recruiting someone to join your SFI team. You can't follow-up your prospect without initial contact.

Your initial contact is the starting point of establishing communication with your prospect. A short conversation about his/her interests, ideas, viewpoints, for example-the better job you can do in deciding whether he/she is a good candidate that requires your attention to follow-up. Focus on quality affiliates not on quantity.

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In prospecting someone to join a business organization like SFI both initial contact and follow-up are important actions. You cannot eliminate one from the other.

Comparing them or rating them which one is important and therefore give emphasis on one of them makes no sense. I would rather look at them as important stages for recruiting someone to join your SFI team. You can't follow-up your prospect without initial contact.

Your initial contact is the starting point of establishing
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Affiliate since: 05/03/2002, Power Rank: 436

Online business forums are an excellent place to discuss and share your ideas and challenges with your internet business. Discussions are conducted by posting notes to the forum. A single discussion is called a 'thread' and most forums have several - even hundreds - of threads going at any time.

The SFI Forum is well organized and grouped by various categories (also known as sub-forums), including SFI News, Marketing, Pricebenders, Eager Zebra, and many more.

What is truly remarkable about the use of forums is the personal quality of the discussions. Read some of the posts on forums such as Inspiration/Testimonials and you'll soon see that the members become more like neighbors (and even friends) than strangers connected only by the keyboard and monitor in front of them.

The importance of visiting the SFI forum daily:

- It is an excellent place to connect with others who are knowledgeable about your SFI business. You cater to the same audience and share a common interest.

- You can participate in discussions with topics that interest you to help you in promoting your SFI business.

- By participating often and contributing topics of good quality related to helping others in their venture with SFI, you’re building credibility and recognition among your team members and in the SFI community as a whole.

- There’s a lot of information that you can derive from the forum, which is essential in widening your knowledge base. This is highly beneficial in supporting your downline as you share with them new ideas and tips.

- Participating in the forum can enhance your affiliate experience. You can read posts from your fellow affiliates, who have gained expertise in managing their SFI business. When you participate in the forum, you’re in an ‘inner circle’ type discussion that may open your eyes to new developments and opportunities in your SFI business.

Important Note:
Be very cautious to follow the SFI Forum rules. Never spam - your aim should be to participate in a conversation, not interrupt it. Have fun and watch your business grow!

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Online business forums are an excellent place to discuss and share your ideas and challenges with your internet business. Discussions are conducted by posting notes to the forum. A single discussion is called a 'thread' and most forums have several - even hundreds - of threads going at any time.

The SFI Forum is well organized and grouped by various categories (also known as sub-forums), including SFI News, Marketing, Pricebenders, Eager Zebra, and many more.

What is truly
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Affiliate since: 05/03/2002, Power Rank: 436

Knowing beforehand the good spots to advertise with so many media options from the Internet to outdoor advertising will help you save your marketing dollars.

Which platform is the best, most cost-effective and most visible means of advertising your SFI business?

To determine beforehand the best place to advertise your SFI business, you will need to take into consideration the following factors:

- When it comes to selecting an ad medium, the most important factor, of course, is who is looking at or hearing those ads?

Your best bet is to advertise in publications that target people interested in the networking industry. Before the Internet, people used to go on the business classified ads section in newspaper and magazines solely to look for business opportunity. Now they use Google or Bing or Yahoo to have a wider selection of what they’re looking for. What is your own favorite media? Which do you find you spend the most time with or are exposed to the most, be it Web sites, newspapers, radio or TV stations, or billboards? Explore all these advertising media channels as much as you can and find out the best results for your marketing dollars.

- Next, gather information directly from the media venue you’re curious about doing business with.

If it’s a newspaper or magazine, check its Web site or give the sales department a call to obtain what’s known as a rate card, which details basic advertising information, including pricing and guidelines. Any Web site, naturally, is going to include a tab whereby users can obtain basic information about advertising as well as contacts for further information or placing an order. A quick check with the venue itself will provide basic answers that may be valuable in deciding whether that medium is for you.

- You can do even deeper research on your own.

A host of directories is available at any local library, which will contain useful information about most local media. Seek out directories published by association of newspaper trade journal in your area, if you want data about a particular newspaper. You can also search the Internet for a resource where you can check out the background of every daily newspaper in every market in your area.

- Another important thing to consider is the advertising environment of the medium you’re looking at.

Which other kinds of businesses are advertising in that medium? If you are network marketer, for example, you need to look at the business classified section and see if there are other advertisers about home-based business. You might be surprised that the more advertisers similar to yours, you find in that publication the better chance of getting results on your ads. Those advertisers will not place their ad consistently if they’re not getting results.
Think about it, many advertisers are under the impression that if a publication is filled with offers that are similar to theirs, their ad won’t work quite the opposite is true. If there are plenty of ads that are of home-based business type like yours, it’s likely that these ads are working well, and are generating leads for the advertisers.

- The content of the proposed medium is also an important consideration.

If a company is offering to place your advertisement on the net, before paying their services ask a lot of questions and do a little research of your own. Before placing your ads, find out where your ads would be placed or circulated. Are there other networkers advertising on that site?

For example, a billboard or bus-shelter ad for a financial-planning company likely would reach its target more effectively in a downtown business district than in a beach town popular with day-tripping teenagers. Much of this may seem common sense, but as you’ve probably noticed, a lot of local ad placement (much of it placed by ad agencies or the vendors themselves) doesn’t make much sense at all, which is why oftentimes you, as the business owner, are the very best judge about how and where to promote yourself.

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Knowing beforehand the good spots to advertise with so many media options from the Internet to outdoor advertising will help you save your marketing dollars.

Which platform is the best, most cost-effective and most visible means of advertising your SFI business?

To determine beforehand the best place to advertise your SFI business, you will need to take into consideration the following factors:

- When it comes to selecting an ad medium, the most important factor,
...more

Affiliate since: 05/03/2002, Power Rank: 436

The new JMT (Join My Team) Gateway is powerfully designed and could be very effective in attracting your prospects. As a Team Leader I will definitely use it in my forthcoming marketing campaign to find out first its effectiveness before making recommendation to my team members. The JMT Gateway can be used best when you have made contact with your prospects and introduced SFI to them.

Why it’s worth for you as a Team Leader to use the new JMT Gateway before making recommendation to your team?

- With your personalized letter to your prospects, you’re a real person passionately involved in your SFI business. The display of your photo, your name, your country and your SFI badges will do the talking for you in attracting your prospects.

- You’re back up with list of reasons to love the SFI business opportunity. These SFI facts and figures will make the difference from any other online business opportunities, which are very attractive to your prospects.

- The testimonials section gives you the upper hand to put your SFI business credible through the reviews and comments from your fellow SFI business owners. It builds trust telling your prospects first and foremost as a SFI business owner you’re in a company that work together for mutual success.

- A “Powered by SFI” section that highlights TripleClicks, Pricebenders, and our Eager Zebra games division is conveniently provided for your prospects to have more information about the SFI opportunity.

When and why I will not recommend the use of JMT Gateway:

- If you don’t have a SFI account photo of yourself. Using any photo other than you or no photo at all is unprofessional.

- If you don’t have your actual name registered in your SFI account. Your actual name represents you not a company name.

- It is not recommended to new affiliates, because they don’t have the most prestigious badges (SFI Team Leader, Top Enroller, etc.) or experience yet in attracting prospects.

- If you’re not prepared to commit your full support as stated in your JMT Gateway, then don’t use it.

It just came out, a brand new marketing tool, that has to be tested yet and prove its effectiveness. It’s good to use the JMT with caution converting only some of your advertising to JMT link. Through the use of key coded you can track the performance of your JMT Gateway. If you’re satisfied with the performance, then you can recommend it to your team.

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The new JMT (Join My Team) Gateway is powerfully designed and could be very effective in attracting your prospects. As a Team Leader I will definitely use it in my forthcoming marketing campaign to find out first its effectiveness before making recommendation to my team members. The JMT Gateway can be used best when you have made contact with your prospects and introduced SFI to them.

Why it’s worth for you as a Team Leader to use the new JMT Gateway before making recommendation to
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