As far as this question is concerned it is depending on new PSAs level of marketing skills and knowledge. If new PSA is total newbie to marketing business I certainly would suggest that he/she starts with warm marketing, talking first with people who knows, rather than trying to recruit unknown affiliates. So starting with family, friends etc is great way to know and get appropriate skills which later can be used and expanded on other ways of marketing if wanted of course.
So it is very essential first to talk to your new affiliates, and to get know their goals, skills etc, so you can give them appropriate directions.
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As far as this question is concerned it is depending on new PSAs level of marketing skills and knowledge. If new PSA is total newbie to marketing business I certainly would suggest that he/she starts with warm marketing, talking first with people who knows, rather than trying to recruit unknown affiliates. So starting with family, friends etc is great way to know and get appropriate skills which later can be used and expanded on other ways of marketing if wanted of course.