The Fast Track Pin is a reward and an acknowledgement of hard work posted directly to the recipient by SFI, so it is a physical tool you can use to generate not just signups but probably active one for that matter.
So how do you use it to attract signups? Below are my suggestions:
1. The best way to use it will be in a face-to-face prospecting in my opinion. Since prospects can physically see and feel the pin, you are therefore demonstrating that SFI really exists and can contact members by post. What you may also be demonstrating to the prospect here is that SFI is a legitimate business that does not take refuge behind a mask.
2. It may be difficult for any prospect to subscribe to your Fast Track Pin without knowing other benefits that go with it, so you need to highlight additional benefits your prospect will derive as a Fast Track member apart from just receiving the pin, so point out the following very briefly:
-250 Bonus VersaPoints
-Fast-Track Bonus Shares
-30 free entries in the Daily Grand drawing
-Fast-Track Member certificate–suitable for framing
-and more
It may be unnecessary to go into the details of NMP and the added benefits, unless you are able to determine for sure that it will increase the chances of conversion from a particular target.
3. Since we have no specific Fast Track gateway or banner, you may just decide to create a Fast Track Pin text ad or a Fast Track Pin ad banner with the permission of SFI. For example, you may use text ad “I got my recognition and reward within my first few days at SFI, click the link to join my team and learn how”. Upload a photo of your pin along with the text ad and the link should be your sponsor gateway.
4. To be more creative and flexible, your personal website/blog will be more efficient in attracting signups, by using pictures and video presentations to promote the Fast Track Pin. It will also be a fantastic idea to write blogs on the benefits of having the pin and strive for a good search engine optimisation of your website/blog in order to increase the visibility of and traffic to your site.
5. You can brag about the wonders of your pin on social networking sites and the inherent benefits that go with it as mentioned above. If you have a fan or a group page then let all know your current recognition and invite them to ask you questions or give their thoughts or you may even direct them to your link if they want to be part of this exciting phenomenon. Please note that most of these sites do not accept our links so you may avail of a cloaking service or own domain name, if you do not have a personal website/blog.
6. Take your pin to your office colleagues, friends, family members and school mates, show them the pin and briefly highlight what you stand to gain in addition. The aim here is to woo new interests among them and to also change the minds of those who were sceptical when you initially approached them about joining SFI.
7. It will also be a good idea to use the pin in conjunction with any other physical evidence you may have like the TC Payoneer Master Card, Leadership Challenge prizes, E365 Champion plaque etc. This is because one tool may be regarded as a coincidence but more will become a kind of a pattern, so the more physical tool at your possession, the more convincing you may sound. I am not suggesting you must have all these in order to use the FS Pin, but that if you have any other one use it in addition, instead of only the Fast track pin.
8. Very important to affix the pin to very visible section of your clothing and proudly position yourself in strategic and conspicuous places and events, where there is the possibility to ignite interests that may lead to inquiries and conversation, regarding the significance and importance of the pin. How about at parties, restaurants, buses, trains, planes, libraries, seminars, work place, school etc.
To conclude, if you prospect for signups using the FS Pin as a tool, there may be the possibility to attract some active ones on the short term because of the motivation to become FS members, however, this may not be enough for your signups to be active on the long run. This is because as the dust settles and they are faced with reality, some may begin to experience some de-motivating factors so as a sponsor you need to re-calibrate your strategy away from the FS Pin as quick as you can.
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